We will share a fact-based, participative approach that integrates external and internal data to help institutions choose the right programs to start, stop, sustain or grow. This approach has helped colleges and universities increase enrollment, cut cost, and invest in their mission. Mission and academic requirements are critical aspects of every program review. We add two elements: markets and margins. We will describe how to assess markets for academic programs, including student demand, employment, competition, degree level, and modality (online vs. on-ground). We will explain how to combine student, course, and instructor data to estimate program margins. We will also review overhead allocations that clarify a program’s full impact on your institution’s financial health. Finally, we will suggest a process that brings together faculty and administrators to make tough, fact-based program decisions. This open and collegial process strengthens the culture, governance, and financial health of the institution. The three services, and associated learning outcomes, we will discuss: • Program Evaluation System: Use market data to evaluate academic programs • Program Economics: Calculate program contribution margins • Program Workshop: Run a process that enables better program decisions.